Why THOUGHT LEADERSHIP?

For years, becoming a market leader was achieved through building and successfully marketing the products and services that their target audience wanted and needed.

However as companies across industries are struggling to differentiate themselves from their competitors, thought leadership is becoming critical to standing apart and driving business.

WHAT'S THE ADVANTAGE?

To gain true competitive advantage, it’s not enough to sell a great product. In today's world, you need to gain people’s trust and touch their hearts. 

Our video led approach to thought leadership allows your audience to believe in your purpose and creates a movement around your mission. We do this by sharing your vision and knowledge, sparking conversation around shared passions and eventually building your tribe of advocates who will carry your torch.

THE TIME WE LIVE IN...

Our product developed through understanding that in this time we live in, brands need more than just a few cameramen to film their content. Because of this, we have created a wall to wall service that allows you to develop your brand as a thought leader with best-in-class video content, media coaching & training and a long term strategy to guarantee tangible results.

We only work on solution and outcome based projects. We listen to where you want the business to grow and we put a plan in place to support that mission. As our conversations develop, our understanding of your business continues to grow and you never have to remind us again where your business is going. 

We can help you get your service, brand message and purpose out there. So that you build relationships with customers that care about your brand and want to grow with you. So that you can build a reputation as a brand that cares for it's audience and understand the importance of serving society in a positive way. So that you can increase revenues by leveraging your new audience fan base to sell products and create new business relationships.

The experience of working with us is a good one and the product is even better.

DEVELOPING BRANDS INTO THOUGHT LEADERS

We define a thought leader as a brand that is recognised as the authority for their chosen field and can convert their expertise into profits to create sustainable change in the world. There are four aspects to developing your brand into a thought leader..

BESPOKE THOUGHT LEADERSHIP STRATEGY

We create a bespoke thought leadership strategy based on your business goals. Planning video content on a monthly basis to ensure your videos stay current and relevant to your audience. 

YOUTUBE CHANNEL MANAGEMENT

The human brain processes visuals 60,000 times faster than text. With increased digital noise and shrinking adult attention (now 3-8 seconds) video is the best format to stand out as a thought leader. The Top 100 Global Brands now publish more than 10,000 cumulative videos to YouTube per month and this number will continue to increase. Naturally, as the second most visit website in the world, we use YouTube as the platform for our video led thought leadership strategy. 

We create and constantly update your channel branding to ensure it fits in line with your company and channel purpose. We run ad campaigns for all your video content through Google AdWords, ensuring effective exposure amongst your target audience. We manage the day to day running of your channel from playlist creation to featured promotions via clickable captions.

VIDEO CONTENT PLANNING, CREATION AND MEDIA TRAINING

Consistency is key. However consistency does not come through determination, it comes through planning. Spending 8 hours with us every 6 weeks allows us to develop your brand as thought leaders, while you focus on growing the business. On the shoot we incorporate our media training to ensure you are coming across correctly to your audience.

ANALYTICS AND REPORTING

All your YouTube Channel metrics are recorded via Google Analytics. We use these analytics to shape each month’s video content, ensuring audience retention is kept high and 'watch time' increases. We report the findings in our quarterly review meetings.

WE BUILD YOUR...

REVENUE

Putting a person at the heart of your marketing gives your business a human side. People buy people. We give you the competitive edge over the often faceless corporates and help you to win more customers.

REPUTATION

Earn your reputation for being a thought leader by delivering content that people find interesting, useful and refreshing. Always adding value to their lives.

RELATIONSHIPS

Build relationships with those that influence others to buy from you and eventually become advocates of your brand. A recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase decision than a low-impact recommendation. 

Step 1

call for a consultation

First thing to do is give us a call on 020 7998 3725 . From the consultation we will see what you feel your initial needs are.

step 2

Goal setting session

YouTube Channel growth, speaking engagements, television appearances, sales, social engagement, web traffic can all be part of your strategy.

By understanding your goals with us, we can start to get a picture of how to create a platform for your brand that supports the direction of the business over the next 12 months.

We use a top down approach to your 12 month goals, working backwards from that point to create your KPI’s over the next 3-9 months.

step 3

thought leadership model session 

Our Thought Leadership Model analyses your purpose, value proposition, desired viewer relationship and key resources to guarantee rapid growth.

We assess the chosen personality for your YouTube Channel, looking at areas of expertise they have to share and important influences that have shaped their leadership style and worldview.

STEP 4

12 MONTH OVERVIEW PRESENTATION 

Then it's all on us. We examine the notes from the session and begin creating an overview of the next 12 months to pitch to you. Once the plan comes together we will pitch our overview and begin a feedback process to refine the plan. 

Once a plan is agreed on & singed off. The Unity begins and it's time to create motion pictures. Moving your business to where you want it.