DEVELOPING BRANDS INTO THOUGHT LEADERS
We define a thought leader as a brand that is recognised as the authority for their chosen field and can convert their expertise into profits to create sustainable change in the world. There are four aspects to developing your brand into a thought leader..
BESPOKE THOUGHT LEADERSHIP STRATEGY
We create a bespoke thought leadership strategy based on your business goals. Planning video content on a monthly basis to ensure your videos stay current and relevant to your audience.
YOUTUBE CHANNEL MANAGEMENT
The human brain processes visuals 60,000 times faster than text. With increased digital noise and shrinking adult attention (now 3-8 seconds) video is the best format to stand out as a thought leader. The Top 100 Global Brands now publish more than 10,000 cumulative videos to YouTube per month and this number will continue to increase. Naturally, as the second most visit website in the world, we use YouTube as the platform for our video led thought leadership strategy.
We create and constantly update your channel branding to ensure it fits in line with your company and channel purpose. We run ad campaigns for all your video content through Google AdWords, ensuring effective exposure amongst your target audience. We manage the day to day running of your channel from playlist creation to featured promotions via clickable captions.
VIDEO CONTENT PLANNING, CREATION AND MEDIA TRAINING
Consistency is key. However consistency does not come through determination, it comes through planning. Spending 8 hours with us every 6 weeks allows us to develop your brand as thought leaders, while you focus on growing the business. On the shoot we incorporate our media training to ensure you are coming across correctly to your audience.
ANALYTICS AND REPORTING
All your YouTube Channel metrics are recorded via Google Analytics. We use these analytics to shape each month’s video content, ensuring audience retention is kept high and 'watch time' increases. We report the findings in our quarterly review meetings.
WE BUILD YOUR...
Putting a person at the heart of your marketing gives your business a human side. People buy people. We give you the competitive edge over the often faceless corporates and help you to win more customers.
Earn your reputation for being a thought leader by delivering content that people find interesting, useful and refreshing. Always adding value to their lives.
Build relationships with those that influence others to buy from you and eventually become advocates of your brand. A recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase decision than a low-impact recommendation.